What annoys me about this product is the marketing. This model is clearly wearing mega false lashes. Does Maybelline really think women are that dumb?
I didn't see that photo until now, when I was looking for a link to the Maybelline page. I'd heard some good buzz about this mascara, and even Nigella Lawson loves it:
[T]here's a sort of game I play with a girlfriend of mine, and we each try and trump each other with a better mascara. I was very smug about Max Factor Masterpiece, and she countered with Estee Lauder Turbolash. I thought I'd got her with L'Oreal Telescopic but she bounced back and bounced higher with her latest offering: I have to say I have yet to find a better mascara on the market than Maybelline's The Colossal Volum' Express. It delivers what its slightly comical name is driving at, and it doesn't clump.
Indeed, this product nails separation, which is hugely important to me. My lashes are naturally long (which I had no hand in), so lengthening isn't important for me. But this is a very neat formula; the anti-Great Lash, I suppose. I didn't wear it on my lower lashes - I almost always leave them bare, for reasons of neatness - but loved the effect on my upper lashes.
ref: jackandhill.net/jack_and_hill_a_beauty_bl/2009/05/maybelline-the-colossus-volum-express-mascara.html
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